Loan officer marketing
Right now you are the whole department, and it stalls the second you get busy. Own It Social is the team that keeps it running, so your pipeline fills whether you have a free Sunday or not.
Own It Social is a done-for-you marketing department for loan officers and mortgage teams. One team writes, films, edits, posts, and follows up under your name every week: social media content, CRM email and SMS follow-up, Google Business Profile and reviews, handwritten client cards, and co-marketing for your realtor partners. You approve the work in your own portal. We are based in Miami and work with loan officers across the United States.
Trusted by loan officers at
Every role a growing loan officer needs, filled, managed, and executed for you.
You stay in front of buyers and agents every week, so new conversations keep starting without you opening the app.
Done-for-you content: scripts, captions, and a posting calendar across Instagram, Facebook, and LinkedIn, published for you.
The clients you have already helped become repeat business, refinances, and referrals, reached with the right message at the right time.
CRM setup and cleanup, plus automated email and SMS campaigns that keep you connected to your past-client list.
When someone searches for a loan officer near them, you show up, with fresh five-star reviews to close the deal.
Google Business Profile optimization and an automated review-request system after every closing.
Clients remember you at the closing table and refer you at dinner parties because you showed up in their mailbox.
Real handwritten thank-you cards sent to clients and partners at the moments that matter.
Realtor partners see you as the loan officer who makes them look good, so they send business your way.
Co-branded flyers, social content, and market updates your agents can actually use with their clients.
All of it reviewed and approved by you before anything goes out under your name and NMLS number.
Staying top of mind
We create the content people actually want to watch. Scripts, captions, and a posting calendar across Instagram, Facebook, and LinkedIn — written, edited, and published for you every week, so you are in front of buyers without touching an app.
Repeat and referral
Your past clients are your cheapest pipeline. We set up and clean your CRM, then run automated email and SMS campaigns that keep you connected to everyone you have already closed — so the next loan comes from a name you know.
Being found
When someone searches for a lender in your market, you should be the answer. We optimize your Google Business Profile and automate a review request after every closing, so you show up with fresh five-star reviews instead of an empty listing.
Agent partnerships
Referral partners stay loyal to the lender who makes them look good. We produce co-branded flyers, social content, and market updates your realtor partners can put straight in front of their own clients, with your name on every one.
The options
| Option | Typical cost | What works | What doesn’t |
|---|---|---|---|
| Do it yourself | Your evenings and weekends | Free, and you know your market best. | Stops the moment you get busy. You are the strategist, writer, editor, and CRM admin on top of closing loans. |
| Hire a virtual assistant | $500 to $2,000 a month | Inexpensive help with posting and admin. | Needs you to hand them the plan, the scripts, and the design. The strategy is still on your plate. |
| Hire a CMO or in-house marketer | $60,000 to $200,000+ a year | Dedicated attention and real strategy. | Out of reach for one producer, and a CMO still needs people underneath them to execute. |
| Own It Social | One monthly retainer, scoped to your book | A CMO’s strategy and a full team’s execution: strategist, copywriter, social manager, video editor, CRM specialist, and designer. | Not the cheapest option, and not built for people who want to run every detail themselves. |
Your own portal: what is written, what is scheduled, what went out. Approve a month of content in a couple of taps.
Open the portal and see exactly where your marketing stands.
I’ve been working with Colin now for two months and he has taken a giant weight off my shoulders and managing my entire social media platform and creating content for me and scripts for me to utilize. If you are looking for someone to help take the burden off of posting social media Colin is your guy.
Own it has helped me grow my social media by hundreds of thousands of views in just 30 days. It really has been exponential growth. They also make marketing through my crm a breeze. I highly recommend this business. Consistent and professional.
I’ve had an outstanding experience working with the team at Own It Social. They consistently deliver high-quality print marketing materials on time, create engaging social media content, and provide a clear strategy that keeps my marketing moving forward.
The things loan officers ask before they hire a marketing team, answered plainly.
