Own It Social
You protect your clients. Who is growing your agency?

For insurance agents

You cover them.
We cover you.

We create and post your social content, keep your Google Business Profile working, and run automated follow-up on every quote and renewal, so new business keeps coming in while you take care of your clients.

See the work

A marketing
department for
insurance agents

Buying leads keeps you busy. Owning your pipeline keeps you growing. We build the kind that comes to you: neighbors who know your face, clients who add a second policy because you asked, and partners who send referrals without a reminder.

Sound familiar?

Six things holding most agencies back

We hear these on almost every first call with an agent. Each card names the problem, then how we fix it for you.

01

Leads you rent, not own

Purchased leads work right up until you stop paying for them. We build a local audience that recognizes your name and keeps reaching out long after a campaign ends.

02

Renewals that go shopping

A client who only hears from you at renewal time is a client who compares quotes. We keep you in their feed and inbox all year, so the renewal conversation starts warm.

03

One policy per household

Plenty of your auto clients still insure their home, their life, or their business somewhere else. Timed campaigns about bundling open that conversation without a cold call.

04

Partners who forget to refer

Realtors and loan officers meet new homeowners every week. We give them co-branded content that makes you the easiest name to pass along at the closing table.

05

A Google listing nobody sees

When someone nearby searches for an insurance agent, a thin profile with a handful of reviews loses. We build yours out and ask for a review after every new policy.

06

No time to post or follow up

Between quoting, servicing, and claims questions, marketing is the first thing to slip. We write and post for you, and automated follow-up keeps working every open quote.

What we
take off
your plate

Four jobs that grow an agency and never seem to make it onto the calendar. We run all of them, every week.

A man talking to a camera on a tripod, recording a video at home

Staying top of mind

Social

Short videos, carousels, and captions that explain coverage in plain language and show the person behind the policy. Written, edited, and posted to Instagram, Facebook, and LinkedIn every week, so your community sees you long before they need a quote.

A professional on a phone call at a desk, taking notes beside a laptop

Renewals and cross-sells

CRM

Your existing book is your best source of new premium. We set up and organize your CRM, then run automated email and SMS journeys for open quotes, policy anniversaries, and life events, so bundling home, auto, life, and commercial coverage becomes a regular conversation.

A hand holding a phone open to a Google search

Being found locally

Search

Most people still start with a search for an agent near them. We optimize your Google Business Profile, keep it active with fresh posts, and send an automatic review request after every new policy, so your listing does the convincing.

Two professionals reviewing a document together

Referral partners

Co-marketing

Realtors and loan officers are some of the best referral sources an agent can have. We create co-branded flyers, homeowner checklists, and social content they can share with their own clients, with your name and number on every piece.

Your marketing,
at a glance

One portal shows what is drafted, what is scheduled, and what already went out. Review a full month of content between appointments.

The Own It Social client portal: home dashboard with open tasks and monthly progress

Open the portal and see exactly where your marketing stands.

Your new CMO

A full team
behind your
agency

Hiring a marketer means recruiting, training, and managing one person who cannot do all of this alone. We bring the whole department on one retainer, and you never have to run it.

  • StrategistPlans around renewals and seasons
  • CopywriterScripts, captions, and emails
  • Social managerPublishes on schedule, every week
  • Video editorTurns your clips into posts
  • CRM specialistRuns quote and renewal follow-up
  • DesignerPartner flyers and local brand

Captive or
independent

We work inside your rules. Every post, email, and flyer comes to you finished, and nothing goes out under your name until you approve it.

Captive agents

Content that fits your carrier

Many carriers require agents to post approved material or send content through a review before it goes live. We build your calendar around carrier-approved content and your carrier’s review process, and we leave anything off the page that your guidelines do not allow.

Independent agents

A brand that belongs to you

You represent several carriers and have more room to say what you want. We use that room to build an agency brand that stands on its own, with content about coverage, your community, and the people on your team.

Questions
agents ask

What insurance agents usually want to know before a first call.

What does Own It Social do for insurance agents?
Own It Social is a done-for-you marketing department for insurance agents. A team of real people plans, writes, films, edits, posts, and follows up under your name every week: social media content, Google Business Profile optimization and review requests, automated email and SMS follow-up for quotes and renewals, and co-branded material for referral partners like realtors and loan officers.
Do you work with captive agents or only independent agents?
Both. For captive agents we build around carrier-approved content and your carrier’s review process, and nothing is published until it has cleared. For independent agents we have more creative room and use it to build a brand that is yours rather than any single carrier’s. Either way, you approve every post, email, and flyer before it goes out under your name.
Should an insurance agent buy leads or build a brand?
Most agents do best with both, weighted toward the brand over time. Purchased leads produce activity right away, but they are shared with other agents and stop the day you stop paying. A local brand, a strong Google profile, steady referral partners, and follow-up with your existing book keep producing conversations month after month, often from people who already trust you. That lets you buy fewer leads as the brand grows instead of more.
Does social media marketing work for insurance agents?
Yes, when it is consistent and local. Insurance is a trust purchase, and most people would rather call an agent they recognize than one they found in a list. Short videos that explain coverage in plain language, posts about your community, and a steady posting schedule keep you familiar, so when a renewal notice arrives or someone buys a home, your name is the one they remember. Sporadic posting rarely works; consistency is what makes it pay off.
How can insurance agents increase renewals and cross-sell more policies?
Stay in touch between renewals and time the conversation to life events. Automated email and SMS journeys for policy anniversaries, open quotes, and moments like a new home, a new driver, or a growing family give you natural reasons to review coverage and talk about bundling home, auto, life, or commercial policies. Own It Social sets these up in your CRM so they run without you having to remember to send them.
How do insurance agents get referrals from realtors and loan officers?
Make it easy for them to look good recommending you. Realtors and loan officers meet new homeowners every week, and those buyers all need a policy. Co-branded flyers, homeowner checklists, and social content they can share with their own clients keep your name in front of them and give them a simple reason to send business your way. Own It Social produces that material for you.
How can an insurance agent get more Google reviews?
Ask every time, automatically. Most happy clients will leave a review if they get a short, direct request with a link soon after a good experience, such as binding a new policy or a smooth claim. Own It Social sends that request automatically and keeps your Google Business Profile complete and active with fresh posts, so new reviews keep coming in and your listing stands out in local search.
How much does marketing for an insurance agent cost?
It depends on the model. A freelancer or virtual assistant is the least expensive option but expects you to supply the plan and run the follow-up. A social media agency covers content and usually stops there. A full-time marketing hire costs a salary plus benefits and still covers only one or two of the roles an agency needs. A done-for-you marketing department like Own It Social costs less than one in-house hire while covering strategy, content, CRM follow-up, and Google. Book a strategy session and we will scope it to your agency.
How fast will I see results from insurance agent marketing?
Your social presence and Google profile improvements go live within the first few weeks. Reaching back out to your existing book is often the earliest win, because those clients already know you and cross-sell and renewal conversations start quickly. Referral relationships and local search rankings build over several months. Marketing for an insurance agency works as a system, so consistency matters more than any single post or campaign.
What is the best marketing agency for insurance agents?
The best marketing agency for an insurance agent is one that owns both the strategy and the execution across the channels that actually write policies: social media, your existing book of clients, Google, and referral partners like realtors and loan officers. Look for a clear list of monthly deliverables, month-to-month terms after onboarding, accounts and content that stay in your name, follow-up that drives renewals and cross-sells, and an approval step that fits your compliance rules, including carrier review if you are a captive agent. Own It Social is built around exactly that model as a done-for-you marketing department for insurance agents.
What are red flags in a marketing agency contract for insurance agents?
Long lock-ins that renew automatically, guaranteed lead or follower counts, vague deliverables, the agency owning your social accounts or content, no approval step before anything is published under your name, a process that skips your carrier’s review, and undisclosed markups on ad spend or print. Any one of these is worth questioning before you sign.
How much of my time does this take?
Very little. After the strategy session, Own It Social handles the writing, design, editing, scheduling, and follow-up. Your part is recording a few short clips when it suits you and approving content in your client portal, which takes a few taps.
Will my content look like every other agent’s?
No. Nothing comes from a template pack. Every caption, graphic, and email is written for your agency, your market, and the lines of coverage you actually write, in a voice that sounds like you.
How do I get started?
Book a free 30-minute strategy session. We look at your market, your current book, your Google presence, and your referral partners, then lay out what your marketing department would take on first. No pitch deck and no obligation.

Grow your book without the busywork

colin@ownitsocial.com